Hold onto your rice hats, folks! China Media Group (CMG) just inked a major partnership with the Chinese Ministry of Agriculture and Rural Affairs to bring farmers' stories front and center. The deal, signed Friday in Beijing, promises to \"dig deeper\" into rural life ahead of Sunday's seventh national farmers' harvest festival.
When Media Meets Agriculture
This collab isn't just paperwork—it's about amplifying the voices of those who feed the nation. CMG plans to launch fresh storytelling initiatives that showcase innovation, traditions, and daily struggles in China's countryside. Think TikTok-worthy tractor tours meets Netflix-level documentaries!
Why It Matters
With 300 million farmers contributing to China's food security, this partnership aims to bridge urban-rural understanding. The timing? Perfect—right as golden autumn harvests paint fields nationwide. Keep your eyes peeled for new shows, podcasts, and digital content that’ll make you appreciate every grain in your bowl!
Reference(s):
CMG signs cooperation agreement with China's agriculture ministry
cgtn.com