Ready to slide into winter magic? 🎿 Beijing’s iconic Bird’s Nest Stadium – home to the 2008 Olympics – has become a glittering playground for the 14th annual Bird’s Nest Snow Festival! This year’s edition mixes frosty traditions with viral gaming vibes through a collab with hit mobile game Eggy Party, proving snow days aren’t just for kids.
More Than Just Snowballs
Race friends down the mega snow tubing plaza (think: Olympic-level thrills ❄️), snap selfies with ice sculptures glowing under neon lights, and dive into Eggy Party-themed AR games. Pro tip: Warm up with roasted chestnuts from food stalls while watching live ice-carving artists turn frozen blocks into dragons and pagodas. 🐉
Where Culture Meets TikTok Trends
‘It’s like winter merged with a K-pop concert,’ shared 19-year-old attendee Li Jia, rocking neon ski goggles. The festival cleverly bridges ancient Chinese winter traditions – like ice lantern displays – with Gen Z’s love for interactive, shareable moments. 📸
Open daily through February, this frosty fiesta welcomes travelers, families, and even snow newbies (gloves optional but recommended!). With affordable tickets starting at ¥50, it’s Beijing’s coolest way to embrace winter – literally.
