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Ready to slide into winter magic? Beijing’s iconic Bird’s Nest Stadium – home to the 2008 Olympics – has become a glittering playground for the 14th annual Bird’s Nest Snow Festival! This year’s edition mixes frosty traditions with viral gaming vibes through a collab with hit mobile game Eggy Party, proving snow days aren’t just for kids.
More Than Just Snowballs
Race friends down the mega snow tubing plaza (think: Olympic-level thrills ), snap selfies with ice sculptures glowing under neon lights, and dive into Eggy Party-themed AR games. Pro tip: Warm up with roasted chestnuts from food stalls while watching live ice-carving artists turn frozen blocks into dragons and pagodas.
Where Culture Meets TikTok Trends
‘It’s like winter merged with a K-pop concert,’ shared 19-year-old attendee Li Jia, rocking neon ski goggles. The festival cleverly bridges ancient Chinese winter traditions – like ice lantern displays – with Gen Z’s love for interactive, shareable moments.
Open daily through February, this frosty fiesta welcomes travelers, families, and even snow newbies (gloves optional but recommended!). With affordable tickets starting at ¥50, it’s Beijing’s coolest way to embrace winter – literally.
NewspaperAmigo – Your Global News Buddy 
Beijing’s iconic Bird’s Nest Stadium – home to the 2008 Olympics – has become a glittering playground for the 14th annual Bird’s Nest Snow Festival! This year’s edition mixes frosty traditions with viral gaming vibes through a collab with hit mobile game Eggy Party, proving snow days aren’t just for kids.
), snap selfies with ice sculptures glowing under neon lights, and dive into Eggy Party-themed AR games. Pro tip: Warm up with roasted chestnuts from food stalls while watching live ice-carving artists turn frozen blocks into dragons and pagodas. 
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