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In the bustling digital age, the centuries-old Yingge dance from Chaoshan in the Chinese mainland is finding new life—thanks to Gen Z’s love for social media! Once a niche cultural gem, this vibrant performance blending martial arts and folklore is now trending online, inspiring young people to embrace traditional etiquette rooted in Confucian philosophy.
Enter Jiu Yue, a 25-year-old influencer shaking up Douyin (China’s TikTok) with sleek tutorials on bowing rituals, tea ceremonies, and the art of ‘li’ (ritual). Her videos—watched by millions—prove that ancient customs aren’t just for history books. ‘Li isn’t about rigidity; it’s harmony in motion,’ she explains, showing how these practices foster balance in today’s fast-paced world.
The Yingge revival isn’t just a dance craze. It’s part of a broader wave where young professionals and students blend tradition with modern life. From office workers practicing calligraphy during lunch breaks to entrepreneurs hosting ‘guanxi’ (relationship-building) workshops, Chaoshan’s cultural DNA is going global—one viral post at a time.
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from Chaoshan in the Chinese mainland is finding new life—thanks to Gen Z’s love for social media! Once a niche cultural gem, this vibrant performance blending martial arts and folklore is now trending online, inspiring young people to embrace traditional etiquette rooted in Confucian philosophy.
Her videos—watched by millions—prove that ancient customs aren’t just for history books. ‘Li isn’t about rigidity; it’s harmony in motion,’ she explains, showing how these practices foster balance in today’s fast-paced world.
