Caoxian Stitches Success in China’s Hanfu Craze!

Move over fast fashion—China’s ancient Hanfu is making a glorious comeback, and one county is stitching itself into the heart of this cultural revival! Young Chinese, from Beijing to London, are swapping jeans for flowing silk robes, embracing Hanfu as a symbol of national pride and heritage. Thanks to hit historical dramas and social media, this 4,000-year-old style is now Gen Z’s go-to for festivals, photoshoots, and even casual outings.

In Shandong’s Caoxian County, once known for generic costumes, factories are buzzing with ‘Hanfu-mania’. Entrepreneurs like Li Wei (a local business owner) tell us: "Demand tripled last year! We’re designing modern twists—think embroidered dragons but with pockets for smartphones."

Reporting from London, CGTN’s Jen Copestake spots Hanfu enthusiasts twirling in Hyde Park, proving the trend’s global reach. Back in Caoxian, over 2,000 workshops now employ 100,000+ locals, turning the county into a #CulturalEconomy powerhouse.

While traditionalists cheer the revival, young designers are remixing history—pairing hanfu skirts with sneakers or adding QR codes to embroidery. As one Shanghai student laughs: "It’s like time travel, but with better Wi-Fi."

Want to join the movement? Caoxian’s online shops ship worldwide—proving that tradition never goes out of style.

Reference(s):

How Caoxian is capitalizing on China's cultural trend?

cgtn.com