Summer blockbuster season is here, and Chinese cinemas are rolling out the red carpet early! 🎥 Two highly anticipated comedies—You Are the Best by Jiang Wen and The Lychee Road by Da Peng—have moved their release dates to July 18, a week ahead of schedule, sparking a fierce battle for audience attention.
🍿 The Lychee Road, a road-trip comedy, has already won over early viewers with its quirky humor and heartfelt moments. Presales for both films, including preview screenings, have surged to nearly 40 million yuan ($5.5 million) as of July 15, according to ticketing platform Maoyan.
💡 Why the rush? Analysts say studios are capitalizing on peak summer demand, with families and young audiences flocking to theaters. Jiang Wen and Da Peng—both actors-turned-directors—are banking on their star power to dominate the season. Will their gamble pay off? Grab your popcorn and stay tuned! 🎬✨
Reference(s):
Comedies lead advance releases to kick off summer movie race
cgtn.com