Beijing’s Chaoyang Park transformed into a neon-lit playground on July 13 as the China-Saudi Esports Festival and EWC China Tour Kickoff electrified summer nights! 🎆 The event blended high-octane gaming battles with cultural vibes, celebrating 35 years of diplomatic ties between China and Saudi Arabia—and proving esports is more than just screens and controllers.
💡 'Gaming bridges cultures,' said a top Chinese esports pro during an interview with CGTN’s Yang Yan. Fans rocked merch, snapped selfies at Saudi-themed booths, and cheered as pro players faced off in Honor of Kings and League of Legends. One attendee grinned: 'It’s like Coachella, but for gamers!' 🎧
With VR zones, food trucks, and live DJ sets, the festival aimed to turbocharge cultural tourism—and it worked. Over 10,000 visitors flooded the park, mixing gaming passion with cross-border camaraderie. As Saudi Arabia’s Vision 2030 pushes tech-driven tourism, events like this hint at a future where esports arenas double as global hangouts. 🌐
