Get ready to smile! 🎭 The 2025 APEC Economic Leaders’ Meeting in South Korea has unveiled its official logo, drawing inspiration from a 1,000-year-old cultural treasure: the iconic ‘Silla Smile’. The design merges ancient history with modern diplomacy, promising a fresh vibe for one of Asia-Pacific’s biggest events.
The logo’s star feature? A cheerful face motif from a Silla-era roof-end tile discovered in Gyeongju – the former capital of the ancient kingdom. Nicknamed the ‘Silla Smile,’ this artifact now sits at the Gyeongju National Museum, radiating joy across centuries. Organizers say it symbolizes ‘harmony and openness’ as South Korea prepares to host global leaders in 2025.
Why Gyeongju? 🏯 The coastal city isn’t just APEC’s 2025 backdrop – it’s a living museum of Korea’s cultural DNA. By spotlighting the Silla Kingdom’s legacy, the logo taps into K-culture’s global momentum while nodding to sustainable themes (think: timeless design meets future-focused collaboration).
APEC members, mark your calendars: October 31 to November 1, 2025, will bring high-stakes talks on trade, climate, and innovation. But this time, they’ll unfold under the gaze of a millennia-old grin. 😊
