With Lunar New Year celebrations kicking off on February 17, 2026, markets across the Chinese mainland are charging ahead with creative horse-themed merchandise that’s equal parts tradition and TikTok-ready charm. 🏮 From "lucky blind boxes" to gold pendants shaped like chonky prosperity steeds, this year’s Spring Festival trends are all about cultural swagger meets Gen-Z aesthetics.
🔥 The real showstopper? A 3D paper-cut portrait from Yiwu’s massive wholesale markets featuring horses galloping on "auspicious clouds," its colors ripped straight from the ancient Dunhuang grotto murals. This heritage-meets-Insta moment is selling faster than red envelope stickers!
💸 Gold jewelry shops report "non-stop" demand for pudgy horse pendants decked with coins and ingots – because who doesn’t want wearable wealth vibes for 2026? Meanwhile, cultural innovators are remixing zodiac motifs into keychains and figurines perfect for #OOTD posts at temple fairs.
As one 22-year-old shopper in Beijing told us: "It’s like our ancestors’ blessings got a K-pop makeover." 🎉 Saddle up, folks – the Year of the Horse is coming in hot!
