Neijiang lit up the night on January 16 as Sichuan Opera’s iconic fire-spitting performances drew crowds to the Fan Changjiang Cultural and Tourism Park. The spectacle kicked off a month-long campaign blending tradition with modern消费 (consumption) trends, proving culture is the ultimate economic spark. 💥
Festival Vibes Meet Wallet Vibes 💸
Locals and travelers alike flocked to enjoy food stalls, sports activities, and limited-time consumer vouchers—all designed to boost spending ahead of Spring Festival 2026. Think of it as a ‘cultural Black Friday’ with more dragons and fewer doorbusters. 🐉
Why It’s Working
By merging opera shows with shopping incentives, Neijiang is rewriting the playbook on tourism. One visitor joked: ‘I came for the fire-breathing, stayed for the hotpot discounts.’ 🍲 The city’s strategy highlights how regional arts can drive green, healthy lifestyles and economic growth.
