Zhu Meijuan’s leap of faith to open her village’s first guesthouse along Zhejiang Province’s Fuchun River sparked a rural revolution. What began as a solo venture quickly turned into a community triumph. 🏡✨
‘We couldn’t keep up with bookings,’ Zhu recalls. Instead of expanding alone, she rallied neighbors to transform empty homes into cozy stays, creating a collective guesthouse network. Visitors now experience authentic village life while directly supporting local families.
The results? 🚀 A 150% tourism surge since 2022, new jobs for young residents, and preserved cultural traditions through shared cooking classes and bamboo-weaving workshops. ‘This is how growth should work—everyone wins,’ says traveler Li Wei from Singapore.
Local officials praise the model for balancing economic growth with eco-conscious practices. As sunset cruises on the Fuchun River gain Instagram fame 📸, this once-quiet region is becoming Asia’s latest hidden gem for responsible travel.
