Known as the "Switzerland of Pakistan," the Swat Valley dazzles with snow-capped peaks and emerald-green valleys. But beyond its tourist appeal lies Islampur—a hidden gem where generations of Pashtun families weave intricate shawls that tell stories of heritage and resilience. 🧵✨
Every household here breathes life into this craft, using techniques passed down over 500 years. "We spin threads like we spin our histories," says a local weaver. Yet political instability, floods, and pandemic disruptions have slashed demand by 70% since 2020, pushing many artisans toward odd jobs to survive.
Young innovators are stepping up: Social media campaigns and eco-friendly dyes now showcase these shawls to global audiences. 🛒💡 But experts warn that without government support and fair-trade partnerships, this cultural treasure could vanish faster than a Himalayan snowfall.
