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Meet Li Li —a third-generation florist at Yunnan's iconic Dounan Flower Market, Asia's largest hub for floral trade. Her family’s rose plantation has weathered storms before, but nothing like the COVID-19 pandemic that froze sales for nearly three years.
Now, with restrictions lifted since December 2022, Li Li’s live-streamed flower auctions and online shop are blooming again. 'It’s like spring returned overnight,' she says, as tourists and buyers flood the market’s vibrant aisles.
Dounan’s revival isn’t just about roses—it’s a symbol of resilience for small businesses across Asia. With over 40% of China’s fresh-cut flowers traded here, the market’s rebound signals hope for entrepreneurs blending tradition with tech.
From TikTok-style live sales to cross-border e-commerce, Li Li’s story proves adaptability is the new fertilizer for growth. Got a bouquet craving? Dounan’s got your back—and your Instagram feed.
—a third-generation florist at Yunnan's iconic Dounan Flower Market, Asia's largest hub for floral trade. Her family’s rose plantation has weathered storms before, but nothing like the COVID-19 pandemic that froze sales for nearly three years. 
'It’s like spring returned overnight,' she says, as tourists and buyers flood the market’s vibrant aisles.
Got a bouquet craving? Dounan’s got your back—and your Instagram feed. 
Xiaoxiao: From Exams to Comedy Stardom on Gala Stage 
