From Sea to Social Media: The Rise of China’s ‘Master Oyster’
In the coastal town of Shajing, Chen Hanzong isn’t just farming oysters—he’s curating a culinary legacy. Dubbed the ‘Master Oyster,’ Chen recently sat down with social media sensation Wang Xiaochao (10M+ followers!) to dish on why China’s food scene is booming. 🌊
‘I’ve spent my life by the sea, but today’s diners want more than just fresh catch,’ Chen explained. As incomes rise nationwide, he’s seen demand skyrocket for premium, Instagram-worthy seafood. 📈 ‘People now chase quality and artistry—oysters aren’t just food, they’re experiences.’
Shajing’s oyster fields, once quiet fishing hubs, now anchor a thriving local economy. Chen’s expertise? Proof that tradition and modern tastes can shuck… uh, shake hands. 🤝 With young influencers like Wang spotlighting regional specialties, China’s food culture is riding a tasty new tide.
Reference(s):
cgtn.com