Move over, haute couture—traditional Tibetan designs are stealing the spotlight! Meet Tashi Yongtso, the Gen Z designer blending centuries-old craftsmanship with global trends. Her mission? To prove that “what is national is international” by bringing her culture’s vibrant textiles and intricate patterns to runways worldwide.
From Local Doubters to Global Applause 


Growing up in Ganzi Tibetan Autonomous Prefecture, Yongtso faced skepticism when she pursued her passion. Critics called traditional clothing businesses a “waste of time,” but she defied expectations. Now, her brand has graced Milan Fashion Week, redefining luxury with yak wool embroidery and bold hues inspired by Himalayan landscapes.
More Than Fabric: A Cultural Revolution 

Yongtso isn’t just stitching clothes—she’s weaving stories. As a certified inheritor of Tibetan clothing art, each piece reflects rituals, symbols, and folklore passed down through generations. “I want the world to see our pride,” she says, noting how social media has amplified her reach among Gen Z audiences craving authenticity.
Inspiring the Next Wave 
Her success is sparking a movement. Young designers across Asia are now blending local heritage with modern aesthetics, proving cultural roots can thrive on global stages. For travelers and culture enthusiasts, her work offers a fresh lens to explore Tibet’s rich traditions—no passport required.
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A designer's mission to share Tibetan costume culture with the world
cgtn.com