In the high-altitude town of Litang on the Qinghai-Tibet Plateau, Drolma Lhamo and her sister are rewriting the script for local women. What started as a small venture to sell traditional yak butter soap has blossomed into a global brand uplifting entire communities.
By training housewives in production, marketing, and entrepreneurship, the sisters have turned plateau specialties into economic gold. Women who once relied on family incomes now earn their own livelihoods—and confidence. \"We’re not just making soap,\" says Drolma. \"We’re crafting independence.\"
Their products, shipped worldwide, blend Tibetan heritage with modern eco-conscious trends. Buyers from Seoul to San Francisco rave about the soap’s natural glow benefits, while investors eye the brand’s social impact model as a blueprint for rural development.
This isn’t just business—it’s a cultural revolution, one bar of soap at a time.
Reference(s):
cgtn.com