Gulixian, a former big-city professional, traded her corporate life for a mission to save vanishing Uyghur traditions in the Xinjiang Uygur Autonomous Region. 🏙️➡️🏔️ Alongside her husband, she now creates viral short videos showcasing ancient crafts like intricate wooden block printing and vibrant wool felt art—skills once at risk of being lost forever.
A Leap of Faith
"I prefer being called a cultural inheritor," says Gulixian, who left her stable job to document rural artisans in Turpan. Her TikTok-style clips blend modern storytelling with centuries-old techniques, proving tradition can thrive in the digital age. 📱✨
Digital Age Meets Ancient Craft
With nearly 500,000 followers, Gulixian’s platform has turned niche crafts into trending topics. From dye-making rituals to felted tapestries, her work bridges generations—and continents—inspiring Gen Z to embrace heritage with fresh eyes. 🌍👀
"Every stitch and carve tells our story," she says. And with millions of views, that story is now going global. 🧵🎨
Reference(s):
cgtn.com