When COVID-19 slammed Mexico, Rodrigo Heredia Chia swapped his businessman hat for a hero’s cape – and a motorbike. 🦸♂️ The Mexico City resident mobilized a social media-driven rescue mission, proving you don’t need superpowers to save lives – just grit, community spirit, and two wheels.
From Hashtags to Hope
Rodrigo’s secret weapon? A viral fundraising network that delivered food packs to struggling families. 🛒💻 'Many couldn’t wait for slow-moving aid,' he says, zooming through alleys to hand-deliver supplies. His efforts became a lifeline for jobless workers and marginalized communities waiting weeks for government support.
Not His First Rescue Ride
This modern-day knight first revved into action during Mexico’s devastating 2017 earthquake, pulling survivors from rubble. 🏚️🚑 While the pandemic posed new challenges, Rodrigo’s motto stayed the same: 'See need, take action – no matter the crisis.'
His story isn’t just about charity – it’s a masterclass in grassroots leadership. As Picante Films’ Luis Carballo notes: 'Rodrigo shows how one person plus social media can equal real change.' 📱✊
