When Sign Language Meets E-Commerce
Imagine shopping online without hearing product descriptions – that’s the daily reality for 21 million hearing-impaired people in China. But a group of trailblazers like Ziwei are flipping the script through silent livestreams ✨
Fingers Become Superpowers
Since 2019, deaf anchors in Hangzhou have been using rapid-fire sign language to review products, from skincare to tech gadgets. “It’s like having a best friend explain things in your native language,” one viewer shared through text comments.
More Than Just Sales
Behind the smiling faces: anchors practice for hours to sync signs with product details. Technical glitches? They troubleshoot in real-time through creative gestures. “We’re building bridges,” says Ziwei, “not just selling products.”
This digital revolution is creating economic opportunities while fostering inclusion – proving silence can speak volumes 💡
Reference(s):
cgtn.com