Meet Cherrie Atilano, a trailblazing Filipino businesswoman who has dedicated over two decades to empowering farmers in one of the Philippines' poorest regions. 🌟
\"I started my business as a woman in a male-dominated industry,\" says Atilano, who believes that it's time to make farming sexy again. Her vision? To transform Marinduque into a renowned farm tourism destination, boosting the local economy through agriculture and combating poverty for farming families while addressing climate change impacts. 🌱💪
To achieve this, Cherrie and her team established a farm school where they teach not just production technology but also agropreneurship. Atilano is passionate about turning farmers into entrepreneurs, fostering a sense of ownership and productivity. Importantly, she champions women's involvement in agriculture, ensuring that 50% of her enrollees are women. The school also offers financial literacy training, empowering women who often manage household budgets. 👩🌾📚
Cherrie Atilano firmly believes that with the right values and attitude, women can thrive in any industry, even male-dominated ones. She encourages female farmers to equip themselves with knowledge, driving progress and innovation in the agricultural sector. 🚀✨
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A Filipino businesswoman who spent 20 years empowering farmers
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