The China International Fair for Trade in Services (CIFTIS) is set to take place from September 2 to 6 in Beijing, serving as the world's largest comprehensive trade fair for services. This event is a prime platform for showcasing global innovation and creativity.
In an exciting development, the United Kingdom has been named the guest of honor at CIFTIS this year, and will be hosting the largest service trade pavilion at the exhibition. To get a glimpse of what to expect, CGTN Stringer visited London’s Russell Square to chat with local Gen Z youngsters about which British cultural icons (IPs) they think will be featured at the UK Pavilion.
Unsurprisingly, Harry Potter was the top pick among the youth, as it not only holds a special place in their childhood memories but also embodies British culture. Additionally, the Lord of the Rings series and the enigmatic agent James Bond were highlighted as beloved and timeless IPs that continue to captivate young audiences. These choices reflect the UK’s rich cultural heritage and its ability to create stories that resonate across generations.
As CIFTIS approaches, anticipation builds around the UK Pavilion and the innovative ways these iconic franchises will be showcased, promising an engaging experience for attendees from around the globe. 🌟✨
