From Rice Fields to Lattes: How Zhejiang’s Village Cafes Brew Rural Revival

Imagine sipping a latte while surrounded by terraced rice fields and babbling streams . That’s the idyllic scene Dutch vlogger Thomas discovered in rural Zhejiang Province, where quaint cafes are breathing new life into China’s countryside.

In his latest adventure, Thomas explored villages where coffee shops blend seamlessly with nature—perched beside rivers, tucked along country roads, or nestled near emerald-green paddies. These spots have become unexpected hotspots for tourists craving a peaceful escape from city chaos.

One cafe owner shared: \"We serve about 100 cups daily, mostly to locals and weekend visitors. It’s not just coffee—it’s about creating a space where tradition meets modern life.\"

Thomas highlights how these cafes are more than Instagram-worthy backdrops. They’re driving rural revitalization by boosting tourism, creating jobs, and preserving the region’s charm. \"Zhejiang’s villages show how development doesn’t have to erase culture,\" he says.

With young entrepreneurs and travelers flocking to these hidden gems, Zhejiang’s countryside is proving that economic growth and rustic beauty can brew together perfectly.

Reference(s):

How a village cafe turns into hot spot for tourists

cgtn.com