Italian winemakers are bracing for turbulence after a new 20% U.S. tariff on EU goods threatened to upend one of their most lucrative markets. 🚨 The move, announced by former U.S. President Donald Trump, could slash Italian wine revenues by up to €323 million annually, sending shockwaves through an industry already grappling with shifting global trade dynamics.
"This tariff doesn’t just hurt big brands—it hits everyone," said Lamberto Frescobaldi, chairman of Italy’s winegrowers’ association. Affordable wines, a staple for U.S. consumers, risk becoming uncompetitive overnight. 🤑➡️😬 Family-owned Ca’ Montebello, which ships 90% of its bottles to the U.S., faces a make-or-break moment. "People won’t pay $15 for a $12 bottle," said third-generation vintner Alberto Scarani. "We need the EU to act fast."
With Italian wines already battling French and Spanish rivals, the tariff could tilt the playing field further. 🍇💔 Will Brussels negotiate a truce—or will vineyards be forced to rethink their American dreams?
