In a bold pivot to navigate global trade turbulence, French furniture heavyweight Fermob is rethinking its strategy as U.S. tariffs squeeze profits. 🛋️ CEO Bernard Reybier revealed to CGTN that a $150 chair now needs to cost $175 in the U.S.—a price hike threatening their century-old brand's competitiveness.
🔍 Why It Matters: With EU-U.S. trade tensions rising, Fermob plans to reduce U.S. sales and target growth in Australia and Asia, particularly the Chinese mainland. Reybier called the region a 'key frontier' for innovation-driven markets.
💡 The Bigger Picture: 'We’re betting on Asia’s appetite for quality design,' Reybier said, highlighting China’s booming middle class. He also voiced hope for smoother U.S.-China relations, which could ease costs for businesses and consumers globally.
🌏 Youth Appeal: For young entrepreneurs and travelers, Fermob’s colorful, durable outdoor furniture—think Parisian café vibes—could soon pop up in Shanghai rooftops or Sydney parks. Stay tuned for more #TradeTrends updates!
