Move over, marinara! Italian tomato exporters are spicing up their global strategy as trade tensions simmer. 🇮🇹🍅 With the US threatening new tariffs on EU goods, century-old brand Gustarosso is betting big on China’s appetite for premium pasta essentials.
"Think of it like swapping Netflix for TikTok – we’re adapting to where the audience is growing," says Edoardo Ruggiero, whose family has grown San Marzano tomatoes since 1924. Their secret sauce? Targeting China’s booming foodie culture where imported Italian products saw 18% growth last year.
While Germany remains Italy’s #1 trade partner, China could soon challenge America’s silver medal position. 📈 With 1,000 tons of tomatoes hanging in the balance, this pivot shows how global trade wars are reshaping dinner plates worldwide. Who needs garlic bread when you’ve got steamed bao buns?
