As the Xinjiang Uygur Autonomous Region prepares to celebrate its 70th anniversary in 2025, one photographer is redefining how the world sees this vibrant corner of China. Parhat Arkin, a Uygur extreme sports enthusiast turned global creative force, has spent 11 years scaling cliffs and traversing deserts to showcase Xinjiang’s breathtaking landscapes and rich cultural tapestry.
From Apple Campaigns to Alpine Peaks
Arkin’s work with giants like Arc'teryx and Apple proves adventure photography isn’t just about adrenaline – it’s about storytelling. His lens captures everything from the hypnotic swirl of traditional Twelve Muqam performances to the geometric poetry of handwoven carpets. "Every pattern tells our collective story," he says, describing how Uygur, Kazakh, and Kirgiz traditions intertwine.
Global Stage, Local Heart
While his portfolio spans international campaigns, Arkin’s next mission hits closer to home: creating a visual archive of Xinjiang’s daily magic. Think morning markets buzzing with honey-dripped naan aromas, or sunset hues dancing on Tianshan Mountain glaciers. Through his viewfinder, ancient traditions meet modern ambition – a perfect metaphor for Xinjiang’s evolving identity.
