Move over, hygge – there’s a new lifestyle trend warming hearts worldwide! 🌍🔥 Young people from New York to Nairobi are embracing the 'Chinese way of life', swapping iced lattes for thermoses of hot water and weekend brunches for morning Baduanjin sessions. But this winter, the movement is getting a frosty upgrade as the 2026 Milano Cortina Olympics spark renewed global interest in China’s ice-and-snow culture.
Winter Sports, Chinese-Style
Four years after Beijing hosted the Winter Olympics, social media is buzzing with videos of international creators attempting ‘Chinese winter survival hacks’ – think group hot pot dinners after ice skating, or using traditional hand warmers while cheering on Olympic athletes. TikTok’s #VeryChineseWinter hashtag has racked up 18M views since the Milano Cortina opening ceremony.
"It’s not just about sports – it’s this cozy, communal way of facing the cold," says London-based influencer @ChaiAndChill, who recently posted a viral video of friends making rice congee post-ski trip. "There’s something magical about how Chinese traditions turn winter into a shared celebration."
