Move over, fast fashion—Puyuan, China’s knitwear capital, just dropped a time-traveling hotspot! The newly opened Puyuan Fashion Ancient Town in Zhejiang Province is serving looks that blend centuries-old charm with 21st-century style. Think cobblestone streets meets runway-ready sweaters.
Developed over nine years, this revamped cultural gem transforms a traditional village into a ‘gram-worthy wonderland. Locals call it a “fashion theme park,” where historic architecture houses trendy knitwear studios, cozy cafés, and Insta-friendly photo ops. Snap a pic under lantern-lit alleys, then geek out on how ancient weaving techniques inspire today’s designs.
Why does this matter? Puyuan produces 70% of China’s knitwear, making it a global hub for fashion pros and sustainable style seekers. Now, with this town, it’s also a must-visit for travelers craving culture without the crowds of bigger cities. Bonus: Night markets here sell hand-knit scarves that’ll make your TikTok followers swoon.
Pro tip: Visit during the annual Puyuan Fashion Week (October) to catch design collabs that fuse Tang Dynasty aesthetics with streetwear. Trust us—your wardrobe will thank you.
Reference(s):
Live: Discover the charm and history of Puyuan in Zhejiang – Ep. 3
cgtn.com