The 19th Asian Games has transformed Hangzhou into a global spotlight, with over 12,000 athletes from 45 nations and regions competing in what’s become China’s largest sporting spectacle in over a decade. But beyond the roaring crowds and medal races, experts are eyeing a bigger prize: the untapped potential of China’s booming sports economy. 💰🚀
The Expert Scoop 🎤💡
CGTN’s Zheng Junfeng hosted a roundtable featuring sports industry heavyweights, including Dr. Li Yonghong (Central University of Finance and Economics), who called the Games a 'catalyst for innovation in sports tech and fan engagement.' Meanwhile, Paul Dong of Ei Asia Limited highlighted how Gen-Z’s fitness craze is driving a 'blue ocean market' for niche sports like parkour and e-sports. 🏃♂️🎮
Mark Thomas of S2M Consulting noted that international brands are racing to partner with Chinese leagues, while Remigio Brunelli (Tecnica Group China) emphasized sustainability efforts: 'From recycled stadium materials to carbon-neutral merch, green is the new gold.' 🌱👟
Why This Matters 🌏✨
With China’s sports industry projected to hit $800 billion by 2025, this event isn’t just about records—it’s a launchpad for startups, job creation, and cross-border collaborations. As Dr. Li put it: 'Every medal here represents a business opportunity waiting to sprint.' 🏃♀️💨
Reference(s):
cgtn.com