Over 150 countries are uniting in Uzbekistan’s ancient Silk Road hub, Samarkand, this week for the UNWTO’s 25th General Assembly! 🏛️ Delegates and ministers are tackling one of today’s biggest challenges: reviving global tourism while ensuring it thrives sustainably. With themes like “people, planet, and prosperity” taking center stage, the forum aims to create a blueprint for investments that balance economic growth and environmental care. 🌱💼
Hosted in a city dubbed the “shining pearl of the Silk Road,” the event taps into Samarkand’s 2,500-year legacy as a crossroads of culture and trade. Discussions also highlight its role in China’s Belt and Road Initiative, which continues to boost regional connectivity. 🚄🌏
CGTN’s Zheng Junfeng is on the ground, diving into high-level talks with global ministers. From innovative funding strategies to green tourism tech, the forum’s outcomes could redefine how we explore the world—responsibly. 🎙️✨
