China’s State Council Information Office (SCIO) just dropped major updates on its vision to supercharge cultural influence and tourism! At a high-energy press conference, Vice Ministers of Culture and Tourism Lu Yingchuan and Du Jiang outlined bold strategies to turn the nation into a global cultural leader while boosting high-quality tourism. Here’s the tea.
Mixing Ancient Roots with Futuristic Tech
The plan? Double down on innovation. Think AI-driven museum tours, VR heritage sites, and eco-friendly travel hubs. “We’re blending 5,000 years of history with tomorrow’s tech,” said Vice Minister Lu, teasing partnerships with global creatives and investors.
Tourism on Turbo Mode 

Expect smarter travel: think apps offering real-time cultural tips and carbon-neutral itineraries. “Travel isn’t just sightseeing—it’s about cross-cultural bonds,” added Vice Minister Du, hinting at easier visa policies and new UNESCO collaborations.
Why It Matters for YOU
Whether you’re a startup eyeing Asia’s booming creative economy or a backpacker craving authentic experiences, China’s cultural reboot could reshape trends. Plus, diaspora communities might soon see fresh waves of art exchanges and heritage festivals.
Got questions? The ministers are all ears—submit yours online! #CultureRevolution
Reference(s):
Live: SCIO briefs media on the new journey – a government perspective
cgtn.com