Pack your bags, wanderlusters! The world is traveling again, and Asia is at the heart of the comeback. According to the latest UN Tourism data, international trips hit 1.3 billion in 2023—88% of pre-pandemic levels—with a full global recovery expected by 2024.
Spotlight on Asia: The region’s markets are rebounding faster than a K-pop dance routine, fueled by pent-up demand and cultural traditions. In the Chinese mainland, the ‘visiting relatives + traveling’ trend during Spring Festival is giving tourism a major boost. The China Tourism Academy predicts 6 billion domestic trips and 6 trillion yuan in revenue this year alone. Talk about a red envelope for the economy!
What’s next? Industry leaders say tech, sustainability, and off-the-beaten-path adventures will shape 2024’s travel boom. CGTN’s Michael Wang is diving into these trends with top experts—stay tuned for their hot takes!
Reference(s):
cgtn.com