China’s 2024 government work report is doubling down on creating a world-class business environment , with a focus on attracting global investors. But what’s the vibe on the ground? We spoke to top execs from Volvo Cars and Tyson Foods to get the inside scoop!
\"The Chinese market isn’t just big—it’s innovative,\" says Jim Rowan, Volvo Cars’ CEO, highlighting the country’s rapid shift toward smart, electric vehicles. Meanwhile, Joan Zheng of Tyson China and South Korea calls the food industry \"a gold mine for companies ready to adapt to local tastes and sustainability demands\"
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Both leaders agree: China’s push for a market-oriented, internationalized economy is turning heads. With policies aimed at smoother operations for foreign businesses, 2024 could be the year global brands go all-in on the Chinese mainland’s growth story.
Why it matters: As travel and tech bridge cultures, China’s evolving market isn’t just about profits—it’s a front-row seat to the future of global innovation. Stay tuned!
Reference(s):
cgtn.com