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Step into the future of culture at the 20th China (Shenzhen) International Cultural Industries Fair (ICIF)! This year’s event is a vibrant mashup of ancient traditions and cutting-edge tech, drawing creators and innovators from around the globe.
Over 300 overseas exhibitors—from Japan’s anime studios to Scotland’s heritage crafts—are showcasing their work alongside Chinese cultural heavyweights like Tencent and ByteDance. Think AI-generated art, VR museum tours, and TikTok-style storytelling tools that could make Shakespeare go viral.
‘It’s like a global cultural Coachella,’ says CGTN’s Omar Khan, who’s been live-reporting from the fair’s digital playground. Highlights include holographic opera performances and an AR calligraphy booth where your phone becomes a magic brush.
With ‘digital diversity’ as this year’s theme, the fair is proving that culture isn’t just about preserving the past—it’s about coding the future. Want a preview? Check out how young creators are blending 5G networks with 5,000-year-old poetry…
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