China & Brazil Score Big with Football Diplomacy!

Is your football fandom more ‘World Cup hype’ than ‘true passion’? Let’s rewrite the playbook! As China and Brazil celebrate 50 years of diplomatic ties, they’re using the world’s most popular sport to unite cultures – and yes, football did originate in ancient China (cuju, anyone? ).

Beyond goals and glory, this collab is about youth empowerment and shared dreams. Brazilian media platform Cultne.TV joins the match, offering samba-style insights . From stadiums to start-ups, see how this rivalry-free partnership tackles climate action, tech innovation, and cultural swaps – all through a football lens!

Ready to level up from ‘pseudo-fan’ to cultural ambassador? Let’s kick off this new chapter!

Reference(s):

Live: How to turn pseudo-football fans into football lovers

cgtn.com