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From the sweet buzz of Nicaraguan honey to the bold energy of Argentinian yerba mate, Latin America’s cultural gems are making waves in the Chinese market—and it’s all happening at the 7th China International Import Expo (CIIE). This annual event has become the ultimate “trade runway” for global brands, and Latin American companies aren’t missing their cue.
Why it’s lit: Chinese consumers are snapping up everything from Peruvian superfoods (think antioxidant-rich berries!) to Venezuelan coffee, proving that taste knows no borders. For Latin American businesses, the CIIE isn’t just an expo—it’s a golden ticket to the world’s second-largest economy.
Biz bonus: Young entrepreneurs in China are also collaborating with LATAM startups, blending tech and tradition. Think apps that track your yerba mate intake or viral TikTok reviews of Nicaraguan lobster.
Bigger picture: With cross-Pacific trade partnerships growing faster than a TikTok trend, the CIIE is rewriting the rules of global commerce—one delicious (and Instagrammable) product at a time.
Why it’s lit: Chinese consumers are snapping up everything from Peruvian superfoods (think antioxidant-rich berries!) to Venezuelan coffee, proving that taste knows no borders. For Latin American businesses, the CIIE isn’t just an expo—it’s a golden ticket to the world’s second-largest economy.
Biz bonus: Young entrepreneurs in China are also collaborating with LATAM startups, blending tech and tradition. Think apps that track your yerba mate intake or viral TikTok reviews of Nicaraguan lobster. 
Bigger picture: With cross-Pacific trade partnerships growing faster than a TikTok trend, the CIIE is rewriting the rules of global commerce—one delicious (and Instagrammable) product at a time.
