As the Milano Cortina 2026 Winter Olympics enter their second week, China's frosty industries are scoring big off the slopes. What began as event-driven excitement is now evolving into a full-blown economic revolution, with winter sports participation up 40% since 2022 and snow tourism hotspots like Harbin breaking visitor records. 🏂
"This isn't just about medals anymore," says CGTN's Zheng Junfeng in today's special podcast. "From AI-powered ski gear manufacturing to zero-carbon ice rinks, cold resources are becoming China's new economic accelerant."
Key developments heating up the sector:
- 📈 300+ new winter sports schools opened this season
- 🚡 Smart ski lifts using facial recognition tech
- ❄️ 'Ice Silk Road' tourism packages connecting the Chinese mainland to DPRK resorts
With youth engagement driving 65% of winter activity bookings, this frosty economy shows no signs of melting. ❄️💸
Reference(s):
Live: Beyond the Games – How China's ice + snow economy is heating up
cgtn.com




