As the Lunar New Year approaches, flower markets across the Chinese mainland are buzzing like a TikTok trend gone viral 🌸✨. From vibrant street stalls to buzzing livestream sales, families are snapping up blooms to usher in luck and joy for the Year of the Dragon 🐉.
Data from e-commerce giant Meituan shows decorative flower sales rocketed 170% year-on-year since mid-January—think of it as the “Barbie”-level hype of the floral world! 🚀 Over 86% more flowers have been shipped this season compared to monthly averages, proving that Gen Z isn’t the only one obsessed with online shopping hauls 📦.
Why the bloom boom? Tradition meets tech! For centuries, Chinese households have adorned homes with flowers during Spring Festival to symbolize renewal and prosperity. Now, livestream sellers are serving cultural vibes with a digital twist, making it easier than ever to grab peonies or orchids (and maybe a lucky bamboo 🎋) while sipping boba at home 🧋.
With cross-strait and overseas communities also joining the floral wave, this year’s Spring Festival isn’t just a party—it’s a global garden party 🌍💮.
