In a lush 3,000-square-meter garden in Chengdu, vibrant bouquets and floral arches transport visitors into a botanical wonderland 🌿. At its heart is Qiu Yamin—social media sensation, entrepreneur, and newly appointed promotion ambassador for the 2024 Chengdu International Horticultural Exhibition.
Known online as 'Heidi’s Mama,' Qiu started with a 13.5-square-meter flower stall in 2008. Fast-forward to 2023: her brand 'Heydear Garden' ships 5 million packages annually and connects with millions of followers who adore her mom-next-door charm. 💐 'People crave beauty and nature,' Qiu tells NewspaperAmigo.com. 'That’s why China’s home gardening market is thriving.'
Her secret? Blending TikTok-style livestreams with global plant sourcing 🌎. Employees film blooms in real-time while Qiu chats with tourists and international breeders. Hybrid online-offline strategies have fueled her business's 60% annual growth—proof that even traditional industries can bloom in the digital age.
As expo ambassador, she’s now spotlighting Chengdu’s eco-innovations. From rare orchids to social media trends, Qiu’s story is a masterclass in turning passion into impact—one petal at a time. 🌸
