A New Chapter in Collaboration
China and Singapore have turbocharged their economic partnership, with the sixth China International Import Expo (CIIE) serving as the ultimate stage for deal-making and innovation. Over 500 Singaporean business leaders from 56 companies joined the expo – their largest delegation since 2020 – signaling growing confidence in cross-border opportunities.
From Skin Care to Success Stories
Singaporean beauty brand UGEL stole the spotlight , evolving from a tiny 9-sqm booth in 2018 to a 72-sqm showcase by 2023. Their partnership with Chinese e-commerce giant CDF Sunrise Duty Free led to a million-dollar deal, proving that persistence (and great products) pay off.
\"The CIIE Effect\"
Chinese Premier Li Qiang doubled down on market openness at the expo, promising smoother regulations for sectors like fintech and healthcare. This aligns perfectly with Singapore’s strengths in professional services and tech-driven solutions.
By the Numbers
$17M+ in sales generated by Singapore firms at CIIE since 2020
34 strategic partnerships signed via expo networking
60% of Singaporean exhibitors are repeat participants
Kok Ping Soon, CEO of Singapore Business Federation, shared: \"CIIE isn’t just about transactions – it’s about building bridges for long-term growth.\"
Reference(s):
China-Singapore ties intensify: CIIE sparks business insights
cgtn.com