China is on track to reclaim its spot as the globe’s most visited tourist hotspot, fueled by visa-free policies and a post-pandemic travel boom . In the first half of 2024, foreign arrivals surged to 14.64 million—a jaw-dropping 152% jump from 2023!
Simplified entry rules are winning hearts: Over 8.5 million travelers entered visa-free between January and June, with a 190% spike in entries compared to last year. Cities like Beijing and Shanghai now let visitors from 54 countries stay visa-free for up to 144 hours—perfect for layovers or quick adventures
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But there’s a catch: While China’s cashless tech (think Alipay and WeChat) powers 80% of daily transactions, foreign tourists often struggle without local apps. Recent fixes, like linking international Visa/Mastercard accounts, aim to bridge the gap. Still, smoother passport scans and multilingual apps are needed to level up the visitor experience
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Tourism’s economic impact is HUGE: China’s sector contributed 8% to GDP in 2023, with revenue hitting $677 billion. If growth continues, 2024 could surpass pre-pandemic numbers
. Globally, travel and tourism are projected to hit $16 trillion by 2034—and China’s racing to lead the charge
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China set to be the world's most visited tourist destination
cgtn.com