Imagine stepping into a buzzing Shanghai convention center where 700+ exhibitors from 85 countries – from Colombia to the Middle East – are vying to showcase their cultures. Welcome to ITB China 2025, where global tourism meets innovation! 🎉
By the Numbers 📊
China’s tourism rebound is wild: 131.9 million inbound tourists in 2024 (61% YoY growth!), with foreign visitors spending $94.2 billion. Spring Festival 2025 saw international bookings for lantern festivals and temple fairs spike 750% – proof that traditional culture is a major flex for global travelers.
Tech & Policy Innovations 💡
Visa-free entry for 43 countries? Check. Instant tax refunds starting at $27.7? Double-check. Alipay and WeChat Pay now welcoming overseas users? Game-changer! 🚀 These moves are dissolving barriers faster than TikTok trends.
Global Collabs Ahead 🤝
ITB’s AI-powered ‘Match & Meet’ system is linking international buyers with Chinese suppliers like never before. Plus, a cruise industry roundtable on May 28 could chart new routes for cross-border adventures. ⚓️
With tourism fueling China’s ‘dual circulation’ economic strategy, one thing’s clear: the world isn’t just visiting – it’s investing in the experience. 🌐✨
