Get ready to catch every Olympic moment! 🎥 China Media Group (CMG) just unveiled its new sports news program, Morning Sports, in Shanghai ahead of the Paris 2024 Summer Games. The launch event saw CMG President Shen Haixiong and International Olympic Committee (IOC) President Thomas Bach join forces to kick off the excitement.
A New Era for Olympic Coverage
With Paris 2024’s opening ceremony just weeks away, CMG is flexing its media muscles as the official all-platform broadcaster. Shen Haixiong emphasized the group’s commitment to delivering ‘comprehensive, dynamic coverage’ to audiences worldwide 🌍. The program’s sleek new logo and dedicated broadcast team were also revealed, signaling CMG’s tech-driven approach to storytelling.
From Beijing to Paris 🚚
Talk about dedication! CMG’s production trucks are already en route to France, making a pit stop in Zhejiang’s Ningbo before their grand July arrival in Paris. This mobile media army will bring real-time highlights, athlete interviews, and behind-the-scenes action straight to your screens.
