Breaking News: China Media Group (CMG) has rolled out strict copyright protection measures for the upcoming Paris 2024 Olympics, aiming to curb unauthorized use of content during the Games. With the event set to run from July 26 to August 11, CMG holds exclusive media rights in the Chinese mainland and Macao region, and they mean business!
Where to Watch: CMG’s authorized partners include Migu (a China Mobile subsidiary), Tencent, Douyin, Kuaishou, and regional TV channels like Guangdong TV Sports. Movie buffs can even catch live events in select theaters via a collab with China Film Group! But if you’re thinking of reposting highlights or streaming without permission? Think again—CMG is cracking down hard.
No Cheat Codes: Unauthorized use of Olympic content—including livestreams, clips, or even public screenings—could land individuals or companies in legal hot water. CMG warns against 'covert marketing' tactics exploiting Olympic branding, promising to 'thoroughly investigate' violations.
Why It Matters: With Gen Z glued to short videos and live streams, CMG’s move highlights the high stakes of digital content rights. Stay legal, folks—this isn’t just about sports, but about safeguarding creativity in the streaming era!
Reference(s):
CMG releases statement on copyright protection for 2024 Paris Olympics
cgtn.com