Italy’s Milano-Cortina 2026 Winter Olympics just leveled up its hype game with a dazzling new visual identity! 🌟 Organizers unveiled the official branding and pictograms at a lively Milan event, showcasing a bold color palette and designs inspired by the theme of 'human gesture.' Think of it as a love letter to Italian creativity—celebrating movement, art, and the spirit of competition.
Designs That Move You
The 'Look of the Games' isn’t just pretty—it’s purposeful. The dynamic visuals aim to create an electric atmosphere for athletes shredding the slopes and fans cheering them on 🏂✨. From signage to merch, every detail screams 'Made in Italy,' blending modern flair with timeless elegance.
Countdown Is On!
With 15 months until the February 6, 2026 kickoff, construction crews are racing to finish the Olympic Village. Meanwhile, the branding rollout promises to turn the Alps into a canvas of passion and unity. Get ready for a Winter Games that’s equal parts sport and art gallery 🖼️⛷️!
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Milano-Cortina 2026 unveils official branding ahead of Winter Olympics
cgtn.com