Badminton World Federation (BWF) President Poul-Erik Høyer Larsen has crowned 2024 as a landmark year for the sport, blending Olympic triumphs and next-gen talent into an electrifying future. In an exclusive chat with Sport Scene, the Danish icon highlighted Viktor Axelsen’s historic Paris 2024 gold defense as a \"pinnacle moment\" 🏅, sparking pride in Denmark’s badminton legacy.
Høyer Larsen, a 1996 Olympic champion himself, praised the sport’s global growth, fueled by social media’s power to unite fans and players worldwide 🌐. \"Young athletes are rewriting the game,\" he said, pointing to fresh faces energizing tournaments and inspiring Gen Z audiences.
The BWF chief also honored Chen Long, 2024 Hall of Fame inductee, for his trailblazing career 🏆. With Paris setting new benchmarks, Høyer Larsen’s vision for badminton? Simple: \"Faster rallies, bigger dreams, and a planet hooked on every shuttlecock.\" 🚀
