Hold onto your snowboards, folks! 🇨🇳🤝🇮🇹 China Media Group (CMG) just inked a major deal with Fondazione Milano Cortina 2026, the organizers of the 2026 Winter Olympics, to become an official broadcaster for the Games. Think epic live coverage meets next-gen tech!
Under the agreement, CMG will collaborate on everything from AI-powered broadcasts 🧠 to crispy 8K resolution streams—imagine watching ice hockey with details so sharp you can count the snowflakes! ❄️ The partnership also aims to boost cultural exchanges between China and Italy, coinciding with the 55th anniversary of diplomatic ties in 2026.
This isn’t just about sports—it’s a bridge between nations. CMG’s President emphasized the goal of promoting Olympic values and fostering 'friendship vibes' 🤝 through shared storytelling. With Italy’s iconic Dolomites as the backdrop, get ready for a Winter Games experience that’ll be #Goals.
