Olympics 2.0: How the IOC Plans to Win Over Gen Z with Esports & AI

IOC President Kirsty Coventry is on a mission to make the Olympic Movement as addictive as your favorite TikTok feed. In her first press conference since taking office, the former Olympian-turned-leader revealed bold plans to bridge the gap between traditional sports and youth culture—think esports tournaments and AI-powered fan experiences.

"We need to decipher what makes Gen Z tick," Coventry told CGTN Sports Scene, sharing how even her niece schooled her on viral trends. "It’s not just about medals anymore—it’s about meeting young people where they are."

Key to this strategy? The IOC’s AI Agenda launched last year, which Coventry says will help create personalized content and global connections. Imagine training apps that learn your moves or virtual stadiums where fans worldwide can high-five emojis during events.

Mark your calendars: Coventry will test these ideas firsthand during November’s 15th National Games in Guangdong, Hong Kong Special Administrative Region, and Macao Special Administrative Region. Could we see holographic athletes or Fortnite-style opening ceremonies? Stay tuned.

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IOC President Coventry on how Olympic Movement can engage with youth

cgtn.com