CMG Ramps Up Winter Games Coverage With Tech & Talent
China Media Group (CMG) is making history at the 2026 Milano Cortina Winter Olympics, deploying nearly 500 staff to Italy in its largest-ever broadcast effort ❄️. The team, celebrated at a Beijing departure ceremony this week, will handle everything from 8K ultra-HD broadcasts to first-time international signal production for figure skating and short track speed skating events.
🚨 Tech Powerhouse Alert: CMG’s iconic 'China Red' 4K/8K broadcasting vehicles are already stationed at Milan’s San Siro Stadium, while three high-tech studios in the International Broadcast Center near completion. A mountain studio in Livigno – perfect for capturing alpine events – is also finalizing setup ahead of rehearsals.
💡 Why It Matters: As the sole global media org producing 8K signals for the Games, CMG will deliver crystal-clear coverage of opening/closing ceremonies – a visual treat for Gen-Z viewers craving immersive sports content. This move solidifies China’s role in shaping how billions experience winter sports worldwide.
