China Media Group (CMG) is turning up the heat for winter sports fans as its Livigno broadcast studio prepares to debut this Friday (February 6, 2026) ahead of the Milano Cortina Winter Olympics! 🏂⛷️ The high-altitude hub will deliver live coverage of snowboarding and freestyle skiing events, combining cutting-edge tech with cozy vibes.
Facing subzero temps and rugged terrain, CMG’s team deployed a fully domestically developed 4K EFP system to ensure crisp visuals of athletes shredding the slopes. ❄️ Pro tip: Watch for the zodiac-themed ‘Bing Dwen Dwen’ mascots—a playful nod to the Beijing 2022 legacy—displayed alongside a faux fireplace and warm lounge setup designed to welcome competitors. 🔥
‘This isn’t just about broadcasting—it’s about creating a home for winter sports culture,’ said a CMG engineer, highlighting the studio’s blend of innovation and athlete-focused design. With the Games kicking off next month, all eyes are on Livigno’s snowy peaks! 🌨️👀
