Winter sports are getting a major glow-up in China, and the world is taking notice! FIS President Johan Eliasch just dropped some 🔥 takes at the ongoing 2026 Milano Cortina Games, calling China the ultimate "frontier" for snow sports expansion.
"The 2022 Beijing Winter Olympics changed EVERYTHING," Eliasch told crowds, revealing China now boasts more ski resorts than Switzerland 🏔️. With 300 million people engaged in winter activities (yes, that's like the entire US population hitting the slopes!), the country's become the ultimate growth hack for global snow sports.
What's fueling this frosty revolution? Star power like freestyle phenom Gu Ailing, who's basically the Taylor Swift of snow sports 🎤. "She inspires kids from Beijing to Boston," Eliasch gushed, noting how Chinese athletes' laser-focused training mentality ("set goals, train, execute") is producing world-class results.
Pro tip for investors: China's building winter sports infrastructure faster than you can say "double cork 1440." With FIS teaming up with Chinese sports orgs on coaching and programs, this snowball effect shows no signs of melting ❄️.
